September 20, 2019

Joel Ward hasn’t seen his own Reebok ads, wants to keep them “on the downlow”

Earlier today, on my way back from Nationals Park, I couldn’t help but be distracted by the giant banners that were smattered around the Navy Yard metro station. The ads, by Reebok, depict Joel Ward engaging in a plethora of manly activities, all while sporting a Reebok Winter Classic toque.

The one that got the most attention showed Ward, shirtless, sitting in a hole in an iced-over lake in the middle of nowhere.

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So many questions.

I had a hunch that he’d already gotten some guff from his teammates about the ads, namely his linemate, Jason Chimera, also know as his “twin”.


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As it turns out, Ward hasn’t even seen the ads, and isn’t in a rush for his teammates to find out, either.

“The best thing about it is no one’s said a word except for you,” said Ward. “If we could keep that on the downlow, that’d be great. I’m sure I’ll hear at some point.”

The Reebok campaign also features Chicago Blackhawks winger Marian Hossa in similar poses to Ward.

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So far, the only place these ads have been seen is at the Navy Yard Metro at the Half Street entrance, which is the one you’ll be taking to get to Nationals Park if you’re attending the 2015 Winter Classic.

Check out our friends at RMNB for a full gallery of the toques. Photos by yours truly.

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